Agency Model Choices
Agency business models have evolved far beyond the traditional retainer. Today's agencies choose from a range of models — retainers, project fees, performance-based compensation, productized services, and hybrid approaches — each with different economics, scalability, and client dynamics.
Retainer-based agency models
Project-based and sprint agency models
Performance and outcome-based agency models
Productized service agency models
White-label and embedded agency models
Agency valuation and exit model optimization