Speaking Business Model
Business model design has its own vocabulary — from ARR and ARPU to take rates and network effects. This glossary provides clear, practical definitions of the key terms, organized for quick reference and deeper understanding.
Revenue metrics: ARR, MRR, ARPU, LTV, CAC
Model types: SaaS, PaaS, marketplace, platform, D2C, B2B2C
Strategy concepts: network effects, flywheel, moats, unit economics
Pricing terms: freemium, tiered, usage-based, value-based
Operational terms: churn, retention, expansion revenue, NPS