Marketplace Model Architecture
Marketplaces are among the most complex business models — balancing supply and demand, managing quality, preventing disintermediation, and monetizing without destroying liquidity. This guide breaks down the key model decisions marketplace founders face.
B2C marketplace models: Uber, Airbnb, DoorDash
B2B marketplace models: Faire, Upwork, Alibaba
Service marketplace models: TaskRabbit, Thumbtack
Peer-to-peer marketplace models
Managed marketplace vs. pure marketplace models
Marketplace monetization and take rate strategy